for Berlin-Chemie

Update: 07.09.2022

Last week: 34 week 2022 (22.08.2022 - 28.08.2022)

Last full month: July 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 104 552 4.6% 3.7% -0.2 20 649 206 3.7% 3.7% -0.1 8.9%
MoM 467 964 -5.9% 6.2% 0.9 91 081 370 -7.9% 5.7% 0.8 -19.4%
YTD 6 874 336 8.0% 5.8% 0 1 358 266 558 27.3% 5.5% 0.3 8.6%
MAT 13 779 992 31.6% 6.3% 1.1 2 581 772 702 53.6% 5.9% 1.3 8.8%
DEXALGIN
WoW 17 854 -0.7% 0.4% 0 8 352 509 -0.6% 1.1% 0 1.6%
MoM 117 256 -6.4% 0.7% 0 50 089 782 -6.6% 1.9% 0 -4.1%
YTD 1 242 614 16.3% 0.7% 0.1 519 090 003 27.9% 2.0% 0.2 3.6%
MAT 2 013 053 9.1% 0.8% 0 814 074 469 18.1% 2.1% 0.1 2.6%
ESPUMISAN (ADULTS)
WoW 57 735 0.3% 46.4% 0.2 30 500 557 0.5% 52.2% -0.5 -0.1%
MoM 318 430 -5.2% 55.8% -1 161 646 972 -6.1% 61.2% -1.4 -3.6%
YTD 3 248 350 -1.4% 57.4% -9.2 1 643 877 862 10.7% 62.8% -7.4 14.3%
MAT 5 234 445 4.0% 60.0% -6.1 2 583 774 865 17.5% 65.5% -4.6 14.5%
ESPUMISAN BABY
WoW 23 501 0.6% 34.3% -0.2 15 127 597 0.5% 47.1% -0.3 1.1%
MoM 100 138 -6.9% 37.7% -1.4 63 444 221 -5.9% 50.6% -1.3 -3.4%
YTD 995 231 -8.7% 38.5% -3.5 615 944 555 -2.6% 51.8% -5 -0.5%
MAT 1 567 978 -9.9% 39.1% -2.3 955 390 100 -1.8% 52.9% -2.5 -4.6%
FASTUM
WoW 15 111 2.7% 0.9% 0 8 360 575 3.6% 2.2% 0.1 -0.1%
MoM 71 372 -12.0% 1.1% 0 37 717 439 -10.8% 2.4% 0 -14.1%
YTD 751 119 -17.3% 1.2% -0.3 383 947 994 -8.0% 2.6% -0.6 1.9%
MAT 1 227 313 -15.5% 1.3% -0.3 606 650 721 -7.1% 2.8% -0.5 1.3%
IODOMARIN
WoW 61 177 5.2% 22.8% 0.7 11 616 472 4.7% 10.1% 0.3 1.8%
MoM 215 761 -8.7% 21.2% 0.4 43 032 457 -12.6% 9.6% -0.2 -10.6%
YTD 1 972 400 5.8% 19.0% -0.1 395 859 392 12.8% 8.6% 0 6.1%
MAT 3 274 230 23.5% 20.5% 2.7 637 275 375 25.0% 9.3% 1 7.1%
LIOTON
WoW 20 516 -6.4% 2.0% -0.1 22 218 368 -6.0% 4.3% -0.1 -2.8%
MoM 101 978 -9.4% 2.4% 0 105 289 953 -11.3% 4.7% 0 -9.5%
YTD 949 943 -19.8% 2.4% -0.4 966 862 617 1.0% 4.9% -0.7 -6.1%
MAT 1 458 456 -16.1% 2.5% -0.3 1 411 996 221 2.8% 5.1% -0.5 -6.0%
MEZYM
WoW 212 703 -2.3% 19.6% -0.2 32 101 603 -2.3% 13.8% -0.2 -1.4%
MoM 1 268 153 -0.1% 27.4% 1 195 815 455 1.4% 19.8% 1.3 -3.9%
YTD 13 313 636 11.1% 28.5% 1.6 2 036 994 263 20.5% 20.4% 0.3 4.8%
MAT 22 090 855 17.9% 30.0% 2.7 3 255 701 657 24.2% 21.8% 1.1 7.2%
MIG 400
WoW 141 415 0.5% 2.9% 0 16 843 626 0.5% 2.2% 0 1.6%
MoM 595 570 -7.5% 3.6% -0.1 69 690 474 -8.5% 2.6% -0.1 -4.1%
YTD 5 821 101 -6.0% 3.5% -0.4 683 396 280 -2.3% 2.6% -0.4 3.6%
MAT 9 517 978 2.5% 3.6% 0 1 100 477 019 6.1% 2.8% -0.1 2.6%
PROSTAMOL
WoW 19 184 -2.8% 14.9% -0.2 27 206 472 -2.1% 15.9% -0.1 -1.2%
MoM 93 730 -9.6% 17.9% -0.4 129 382 622 -10.4% 18.8% -0.8 -7.6%
YTD 1 118 784 -17.9% 20.1% -4.9 1 570 795 812 -7.7% 21.4% -5.9 2.1%
MAT 1 896 434 -10.0% 21.5% -3 2 568 560 699 -1.4% 22.9% -3.9 2.6%
RESPERO MYRTOL
WoW 16 289 3.6% 8.9% -0.3 7 644 231 3.1% 9.0% -0.3 6.8%
MoM 44 155 -22.5% 7.9% 0.4 20 644 482 -23.6% 7.8% 0.5 -26.4%
YTD 811 866 183.3% 9.1% 5.6 378 318 195 175.0% 8.8% 4.9 8.9%
MAT 1 272 065 125.9% 8.3% 4.2 585 629 556 114.9% 8.1% 3.4 11.5%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 6 874 336 8.0% 5.8% 0 1 358 266 558 27.3% 5.5% 0.3 8.6%
DEXALGIN 1 242 614 16.3% 0.7% 0.1 519 090 003 27.9% 2.0% 0.2 3.6%
ESPUMISAN (ADULTS) 3 248 350 -1.4% 57.4% -9.2 1 643 877 862 10.7% 62.8% -7.4 14.3%
ESPUMISAN BABY 995 231 -8.7% 38.5% -3.5 615 944 555 -2.6% 51.8% -5 -0.5%
FASTUM 751 119 -17.3% 1.2% -0.3 383 947 994 -8.0% 2.6% -0.6 1.9%
IODOMARIN 1 972 400 5.8% 19.0% -0.1 395 859 392 12.8% 8.6% 0 6.1%
LIOTON 949 943 -19.8% 2.4% -0.4 966 862 617 1.0% 4.9% -0.7 -6.1%
MEZYM 13 313 636 11.1% 28.5% 1.6 2 036 994 263 20.5% 20.4% 0.3 4.8%
MIG 400 5 821 101 -6.0% 3.5% -0.4 683 396 280 -2.3% 2.6% -0.4 3.6%
PROSTAMOL 1 118 784 -17.9% 20.1% -4.9 1 570 795 812 -7.7% 21.4% -5.9 2.1%
RESPERO MYRTOL 811 866 183.3% 9.1% 5.6 378 318 195 175.0% 8.8% 4.9 8.9%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 13 779 992 31.6% 6.3% 1.1 2 581 772 702 53.6% 5.9% 1.3 8.8%
DEXALGIN 2 013 053 9.1% 0.8% 0 814 074 469 18.1% 2.1% 0.1 2.6%
ESPUMISAN (ADULTS) 5 234 445 4.0% 60.0% -6.1 2 583 774 865 17.5% 65.5% -4.6 14.5%
ESPUMISAN BABY 1 567 978 -9.9% 39.1% -2.3 955 390 100 -1.8% 52.9% -2.5 -4.6%
FASTUM 1 227 313 -15.5% 1.3% -0.3 606 650 721 -7.1% 2.8% -0.5 1.3%
IODOMARIN 3 274 230 23.5% 20.5% 2.7 637 275 375 25.0% 9.3% 1 7.1%
LIOTON 1 458 456 -16.1% 2.5% -0.3 1 411 996 221 2.8% 5.1% -0.5 -6.0%
MEZYM 22 090 855 17.9% 30.0% 2.7 3 255 701 657 24.2% 21.8% 1.1 7.2%
MIG 400 9 517 978 2.5% 3.6% 0 1 100 477 019 6.1% 2.8% -0.1 2.6%
PROSTAMOL 1 896 434 -10.0% 21.5% -3 2 568 560 699 -1.4% 22.9% -3.9 2.6%
RESPERO MYRTOL 1 272 065 125.9% 8.3% 4.2 585 629 556 114.9% 8.1% 3.4 11.5%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 104 552 4.6% 3.7% -0.2 20 649 206 3.7% 3.7% -0.1 8.9%
DEXALGIN 17 854 -0.7% 0.4% 0 8 352 509 -0.6% 1.1% 0 1.6%
ESPUMISAN (ADULTS) 57 735 0.3% 46.4% 0.2 30 500 557 0.5% 52.2% -0.5 -0.1%
ESPUMISAN BABY 23 501 0.6% 34.3% -0.2 15 127 597 0.5% 47.1% -0.3 1.1%
FASTUM 15 111 2.7% 0.9% 0 8 360 575 3.6% 2.2% 0.1 -0.1%
IODOMARIN 61 177 5.2% 22.8% 0.7 11 616 472 4.7% 10.1% 0.3 1.8%
LIOTON 20 516 -6.4% 2.0% -0.1 22 218 368 -6.0% 4.3% -0.1 -2.8%
MEZYM 212 703 -2.3% 19.6% -0.2 32 101 603 -2.3% 13.8% -0.2 -1.4%
MIG 400 141 415 0.5% 2.9% 0 16 843 626 0.5% 2.2% 0 1.6%
PROSTAMOL 19 184 -2.8% 14.9% -0.2 27 206 472 -2.1% 15.9% -0.1 -1.2%
RESPERO MYRTOL 16 289 3.6% 8.9% -0.3 7 644 231 3.1% 9.0% -0.3 6.8%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 467 964 -5.9% 6.2% 0.9 91 081 370 -7.9% 5.7% 0.8 -19.4%
DEXALGIN 117 256 -6.4% 0.7% 0 50 089 782 -6.6% 1.9% 0 -4.1%
ESPUMISAN (ADULTS) 318 430 -5.2% 55.8% -1 161 646 972 -6.1% 61.2% -1.4 -3.6%
ESPUMISAN BABY 100 138 -6.9% 37.7% -1.4 63 444 221 -5.9% 50.6% -1.3 -3.4%
FASTUM 71 372 -12.0% 1.1% 0 37 717 439 -10.8% 2.4% 0 -14.1%
IODOMARIN 215 761 -8.7% 21.2% 0.4 43 032 457 -12.6% 9.6% -0.2 -10.6%
LIOTON 101 978 -9.4% 2.4% 0 105 289 953 -11.3% 4.7% 0 -9.5%
MEZYM 1 268 153 -0.1% 27.4% 1 195 815 455 1.4% 19.8% 1.3 -3.9%
MIG 400 595 570 -7.5% 3.6% -0.1 69 690 474 -8.5% 2.6% -0.1 -4.1%
PROSTAMOL 93 730 -9.6% 17.9% -0.4 129 382 622 -10.4% 18.8% -0.8 -7.6%
RESPERO MYRTOL 44 155 -22.5% 7.9% 0.4 20 644 482 -23.6% 7.8% 0.5 -26.4%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs